MOBILE WEB DESIGN FOR HOTELS: RESPONSIVE OR ADAPTIVE?

The hotel’s mobile web has gained importance and with time it may be reaching its peak which means your mobile web design is going to be a key to the success of your business in the future. According to the research report, it is claimed that mobile is currently driving 47% of all traffic more than a tablet and other gadgets.
In hotels, it is good to have a strong online presence and are easy to find and book through the mobile. Google rewards the mobile-friendly app and if your site is not mobile-friendly then your ranking will go down. So, best is to ask yourself whether you have a mobile-friendly site. Today, we will let you know two of the major mobile web design options to create a mobile-friendly site for users: responsive or adaptive.

Here, we have explained why it is good to have a mobile web design for hotels.

1. User Experience
The smartphones work efficiently if they have improved network speeds, longer battery life and more powerful processing like a laptop. The smartphone is the first computer that has an internet connection. Entry-level smartphones are cheap and are a good option for people who cannot afford to have a computer.
In the developed world, we are more connected to our phones than other gadgets where we keep on flicking through content and social feds at school or work. Previously, the phones were used only to answer questions that we have regarding restaurants, events and, yes, hotels.

2. Work
The smartphones are kept close by the employees like a computer. With its help, they can handle to search, shop, text, and mail. Even we are also reliant on our smartphones to stay connected to work emails. We are so attached to our phones that even for booking hotels, travel arrangements we use them.

It is best to choose the website that is responsive as it does not need more than 15-25 pages of content. Keep the design simple and the content should be short so that the user need not compromise. The adaptive design can be chosen for the for premium, luxury and boutique properties with deeper content.
So, now you might be clear that which mobile app design is best to choose. Before designing the app look at your hotel, current website, and the user you want to approach before preparing the application.