Important Characteristics of a Corporate Website

Do you belong to the corporate world? if yes, then you might have seen a lots of corporate websites. Some of them might be good, some best or some average. a corporate website exists for some reason and that reason is to tell the members of your corporation that why they are here and what they are here for. a website in general, gives a whole lot of ideas about a place which other social media may fail to do.

Now let me ask you one thing ,what if you are about to attend an interview with a particular company .how you might know about the company? of course, their official website. And what if you browsed through their website and did not get any valuable information about the place, disappointing right! 

So here in our article that names out as Important Characteristics of a Corporate Website, we are going to take you through a tour of some important features and characteristics of a corporate website. But first of all, what is a corporate website?

You should know the difference that a corporate website is not a selling website, it does not aim to sell products or services rather it a website that provides information about that particular company, its shareholders, its marketplace.

Use Of Corporate Website 

Corporate websites are a must for any organization as they include all the legal agreements,rights to comply with other partners ,etc.Presence of a well defined corporate website allows you to advertise and market your business online. 

Now since you are familiar with what a corporate website is and how it can be useful to the company you should also know the importance and meaning of a good corporate website. There are many things which need to be kept in mind before making a corporate website.everything has its own features and characteristics,so does a corporate website.

Before creating a corporate website one must know the details about the corporation, the purpose of the website,etc.

A corporate website does not focus on its clients,consumers rather it focuses on the company itself.so their are many things which need to be monitored properly before you launch your own corporate website. 

3 Pillars Of A Corporate Website

Someone has rightly defined the three pillars of any corporate website and they are :

1. Scale
2. Solidness
3. Stability

These 3 are core aspects of any corporate website . entrepreneurs keep them in mind!

Apart from these, there are some common features which you can easily grab and adopt.

Important Characteristics Of A Corporate Website is providing you some easy tips to follow-

1. Mobile Compatible- more people tend to see information on their mobile, so keep your website mobile friendly .
2. Accessible To All 
3. Content should be formatted properly
4. Your website should load fast- nothing is more annoying to see that circle on the top which doesn’t stop. 
5. Informative footer and header 
6. Catchy headline

So keep these things in mind and prosper!

  

4 UI/UX mistakes Every Designer Makes

 4 UI/UX mistakes Every Designer Makes

UI and UX design are the two terms which almost every time create a confusion in one’s mind.both are related to web and app and hence make people more confused.

UI is short for User Interface.the UI is a graphical representation of a layout or we can say that it is that part which defines how an application will look like to a user.it consists of buttons,images,text field areas and all other things with which a user interacts.this all work is assigned to the UI designers and they decide how an application will look like.

UX is short for User Experience.okay,now you would be wondering what is so different about UI and UX. user experience is defined by how the user feels about using the application. Are all the functions of an application running smooth ,are they confusing or clear,does it feel like real while navigating through an application or it feels arbitrary or unreal.

I hope now you peeps must have got a hint of how both UI and UX are different terms in the same aspect.

If it is confusing us, in understanding the real difference between these two why not the designers can be confused. A UI designer creates a design for user and a UX designer is responsible for how the design created by UI designer will operate.

Since the concept is very mixed up it is very common for designers to make mistakes while designing the UI or UX of an application.the model which designers are given are conceptual but sometimes they mess up the designs .

Here we will list down some of the common mistakes a designer makes :

1. Overconfidence- designers sometimes think over confidently about the model of their project. But the mistake is not in the model ,it is in the mind of designer.the success of a website depends on how well the designer’s design is merged with user requirement design.so the best thing you can do about this is to build such a design in which both the conceptual model and the user’s mental model is kept in mind.
2. Designer’s Assumptions- it is quite often that designers make certain assumptions in their mind. They think that user will just have a look at the website and find all the information in it.the designers should realize that their level of understanding and knowledge is far different from the user. So create a website user can easily get with.
3. Unresponsive Design- sometimes the designers fail to understand that there is not only 1 user which is going to access their website,but multiple people and that too from different mediums.slow loading or website not responding are common issues faced by customers.it should work well on both desktop and mobile.
4. Obeying their bosses beyond limit-their is a difference in obeying and pleasing the boss .designers should keep in mind the customers need first.

8 Reason you should build website in Wordpress

The whole world is going through a vast economic wave and e-commerce has been reaching amazing levels in the past decade or so. Businesses of today have succeeded in en-cashing the opportunity to have maximum visibility via social media today. People in this era are craving for one thing in common: ‘Content’. In the international market of advertising where the popular phrase ‘Content is King’ cannot be emphasized more (if not already!) comes the role of Content Management Systems (CMS). These are as important as your greatest assets in your individual businesses; doesn’t matter if you just want to write a blog, provide a service or simply design your one-page ‘Contact Us’ form. In order to build great websites, you need to have the most efficient CMS that lays the perfect foundation for your content to go out in the market. WordPress is one such content management system.

In other words, WordPress is a CMS that helps you build amazing websites using features like plugin tools that take away the hassle of coding and programming from the entire process of website development.

While there are other sources of building your websites like PHP, Node.js, javascript, HTML, CSS, etc. here are 8 reasons why you should build your website on WordPress:

1. It is an Open Source platform
   
   Similar to any popular computer programming language, WordPress is available as an Open Source and thus can be used very easily as the code for designing the tool is already out on the cloud for you to start building your own website on. This saves you tons of development time. Multiple programmers out there have laid out there codes on the cloud in today’s time for others to use making code accessible to the needy and in turn saving them the effort to start everything from scratch.
   
   
   
2. It is extremely cost-effective
   
   The WordPress design and development in today’s era is extremely affordable and cheap when it comes to the amount of quality it delivers. In order to maintain the data and design in future also, there is no use of hiring an external resource since it can be done at an individual level too.
   
   
   
3. Global & convenient to use
   
   No matter where you are and which place you belong, WordPress has two components in its architecture:

a, Admin panel: Getting access to this helps to change the navigation bars, editing text, dialogue boxes, adding or removing plugins on the website as per client requirements efficiently.

b, Front end: The UI is handled simply by drag-drop features and much more. This helps you design your website in the manner you like to create maximum impact on the potential viewer.

You don’t need to have a special skill in any of the programming languages in order to design a webpage on WordPress. This makes it easier for any layman to design their own website using the simple tools and plugins available on the platform thereby decreasing the cost and increasing the convenience.

4. Fast construction to install
   
   Complementing the previous point, WordPress is very easy to install and you can immediately access the features of both wordpress.com & wordpress.org (yes, WP is divided into two parts) once they have been properly set up. The framework sets up itself post installation in almost no time.
   
   
   
5. Responsive by default
   
   With the era of smartphones in the present time, it is very important for a website to be compatible with all sorts of screen types from SMART TVs to mobile phones, other screen gadgets, etc. No matter from where you access a website that has been built using WordPress, it will be responsive irrespective of the medium via which it is being accessed.
   After mobile traffic surpassed desktop traffic in 2014, responsiveness became a must-have feature in every internet framework.
   
   
   
6. SEO Optimized
   
   We must all admit that WordPress does get a few blessings by default. Along with ease of responsiveness you get better search engine optimization. This has been made possible by the simple design and code in WP which helps in proper Google Indexing. WordPress is SEO friendly and this makes it highly ranked among the choices for the better content management systems around the worldwide web. Maximum visibility with the best design, what else do people on the internet look for anyways?
   
   
   
7. Plugins for simply everything
   
   There are thousands of plugins on WordPress available for a huge pool of clients. You need maps? It’s there. You need timestamps? It’s there. All this and much more once you start exploring the in-depths of WordPress tools. While in the case of traditional websites, adding new features becomes a tedious and tiresome task; for sophisticated platforms like WP, it’s just a matter of three steps. Above all, the think tank at WordPress has documented almost everything that you might be looking for in a website as per your requirements.
   
   
   
8. Increased Security
   
   A lot many people have debated in the past over the fact that there are many security loopholes when you create webpages and/or websites through WordPress. All these myths have been debunked since the time the officials started hiring the right people to build the web security of their sites. If you have the people with the right set of skills backing your product, there are no chances of a breach, thereby making the entire system hack-proof. This long lasted myth of security concerns did make its own wave during the past few years via influencers and so called experts but now the product has become better as soon as it reached a bigger platform.
   
   Above all this, WordPress gives you a vast social media outreach too where your content gets maximum visibility. While there are advantages to using WordPress as your primary website builder, there are certain cons too like any other aspect of generic existence. In the end, it all depends on the client’s or customer’s requirement and while traditional website builders and content management systems have been doing it, WP has come out to be one such tool that makes the entire process a lot more easy, fun and happening.

Sandeep Chauhan -Seo Techniques Used in 2019

If you are building your business in the high-tech era of 2019, you need to have maximum visibility. Search Engine Optimisation or SEO is one tool that makes sure your brand gets the best recall value and get into people’s subconscious minds where there is so much data and too many websites on the worldwide web. Google, however loves your content if it’s perfectly SEO oriented.

SEO has been the major focus of any growing business to make sure their voice is heard. While it’s not direct marketing, SEO definitely involves the right use and order of keywords placed to perfection just so that search engines know how to put your brand on top and in-view of the public eye.

Let’s take a look at the seven best SEO techniques used in 2019:

1. Unique & Fresh content
   
   Let’s face it! There are tons of websites and millions & billions of content getting uploaded out there with every passing minute. How did the most valuable brands manage to be at the top of their game in 2019? How do you make yourself stand out when there’s so much competition? Well, the answer to this is simple: Uniqueness. If you are creating content that’s out-of-the-box and different from the clutter that’s everywhere on the internet, you are bound to outperform the competition. The focus this year has been on creating a brand’s self-identity from the generic resources available or, in other words, beautifying the same thing in your own unique way: something which brands like Zomato do so very well. Even if the frequency of this kind of content went out once a week or even a month, it’s proven to perform really well.
   
   
   
2. Building brand authenticity
   
   Click-baiting articles, fake news, misleading and over promising content can give you the occasional views, comments, and even some scope of negative marketing. But when it comes to building trust, you need to publish and create authentic content and make people aware about the emotion your brand is all about. A technique that’s been so popular in 2019 was originality where brands did not shy away from sharing information that was fact-based, beautified and not over-fabricated just to gain the occasional shout-outs. Originality is a rarity in today’s world and whether you believe it or not, people do want to know the truth. Building originality and authenticity in your content helps in establishing a better relationship with customers and among businesses as well. This is one strategy that goes long term and helps in building a loyal customer base.

3. Network makes net worth
   
   The use of tools like Link Intersect on Ahref this year gave access to all those websites that are open to sharing external links to other web portals that could be potential competitors in one’s respective business line. Reaching out to such websites can help build one’s own network if they are open and comfortable with sharing third party links. This takes the traditional way of multiplying sales to another level where ‘Your Network is your Net-Worth’ is the ultimate motto and while partnerships help in cross branding, it definitely builds the authenticity too once the customer gets aware that your brand is tied up with trusted sources.
   
   
   
4. Fast loading websites pages
   
   I mean, come on! Its 2019 already. It’s the era of speed encapsulated in e-commerce where the last thing a user/customer wants is to wait. If internet explorer memes on social media weren’t enough to build the importance of this aspect, you should know for a fact that there’s a major drop-off happening every time a user has to wait long enough for a webpage to load. Get on Google Speed Engine to get a reality check of your webpage speed and try keeping the flow as smooth as possible. People do have 4G’s and 5G’s internet speeds but even after that if the website does not load quickly, the blame is to be put on the framework and website architecture. Brands in 2019 focused on this aspect to make sure that customers had a seamless experience when browsing through their content and thus increased the retention ratio on their website.
   
   
   
5. Rapidly growing voice search tool
   It’s an aspect that has been taken for granted for a while. However, if facts are to be considered here, 2 out of 5 adults use voice assistant search in their day-to-day online activity. This enabled multiple top-notch businesses to embed voice searching on their pages to modernize their approach and helped in making a distinction in their standing in the market. It’s a technique that is all set to grow exponentially in the coming years as more and more businesses are getting attracted to the idea so. Although, it remains to be seen how authenticity & uniqueness can get amalgamated in this already-unique approach for SEO optimization.
   
   
   
6. Write at least 1800 words per article

Long blog posts are, have and will always be the game-changer when it comes to getting up on the Google search results. As they say, ‘content is king’ but so is its description clubbed with the right use of keywords. Tools such as Keyword.io help in extracting the best keywords that have been trending for a while in 2019. This is one traditional approach that has remain unchanged over the years and has proved to bring in more scope of traffic, adverts and opportunities to highlight what needs to be showcased. An article of up to 2,000 words is usually good enough for it to make it to the top Google search results.

7. Keep updating old content
   
   Google is now too tired of ranking up your oldest content right on top of the search results. Therefore, it becomes all the more necessary for you to keep on updating that work of yours which has been doing well for a while now. This helps in improving and updating analytics of a pre-published content by creating it’s recall value and can be done over a frequency ranging from once a month to once a year. This in 2019, has proved to keep the visitors glued to all kinds of information provided on websites.