Whether it is a small- or large-scale business venture, the website is fundamental to marketing the
business online. Here are 10 key steps crucial to the building of an effective
business website for the online marketplace.
Domain
Name
The domain name of your website is your
brand, product and service illustration and is going to represent who you are.
It becomes the entry point to your site. Make sure the name is easy to spell
using proper domain extension. There are providers from whom the domain name
can be purchased based on availability.
A
Clear Roadmap
The website must be designed in an
organized, concise and elementary fashion. When
it comes to website navigation, simplicity is the ultimate sophistication. In terms of a web designer, it is intuitive to “wireframe” and runs a mock
roadmap of the website, before a server is picked.
Secure Website Host
A website hosting
provider offers the technology and services necessary for a website to be
viewed on the internet. Hosting services can cost anywhere between
$2 to $100+ per month, depending on the kind of technology and support you
choose.
Accessible Business and Contact Info
Include the name, phone,
address, newsletter signups, social media links, and other important business
information for the customers to be able to contact and find you. The oversight
of not having contact details on a website can very often lead the searching
customer from your website to your competitor’s webpage.
Search Engine Optimisation (SEO)
SEO is the process of
maximizing the number of visitors to a website by crawling and indexing the site, for it to appear higher on the list of results returned by the search
engine (Google) is referred to as SEO. No matter how striking the website is,
it matters only if it can be found.
Mobile-Friendly Version
Do not ignore screen
sizes, make your website mobile-friendly and responsive. If you don’t know
if your website is responsive check it on Google Mobile Test. The website can be made
mobile-friendly in one of two ways. One is to create a separate website that
would have a URL like your website such as m.yourwebsite.com. The second option
is to use a web development platform that will automatically adjust the website
to the device.
Security
Secure
your website with an SSL certificate, which encrypts the communication between
you and your clients, such as the social security number, the credit card
number etc. VeriSign, TrustE, Entrust, and GeoTrust are good options to explore.
Updated Blog Content
Content is the heart of your business
marketing strategy. The quality of your blog posts helps add fuel to your SEO.
Posting new content regularly, helps your business site to stand out. Search
engines prefer consistently updated, fresh blogs with helpful and relevant
content.
Customer
Testimonials
92% of the customers read through the
customer reviews and testimonials before deciding to make a purchase.
Allocating a page for testimonials on the website gives the edge of proving
the brand credibility through a solid experiential social proof.
Brand
Logo
The symbol of a trusted brand logo works
as a milestone to the customer's journey. It also serves as a trust
badge signifying you as a legitimate business. It has been estimated that there is a 32% increase in conversion rates when
trust symbols are used.
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