Remember the times when
ordering food from outside meant sending a member of the group to the nearest
‘family restaurant’ and waiting in queue for long hours before you could get
hold of the ordered food? No? Well, neither do many of the millennials!
The popularity of food
ordering apps has only increased in recent times, yet the convenience created
by these apps has completely wiped out the memory of times when laziness was
not really a luxury bestowed upon people on weekends!
The huge success of food apps
has motivated the entry of competitors in the market and this has created a
huge buzz around the question of what all it takes to develop a successful food
ordering app. If you are planning to hire a Mobile
App Development Company for developing a similar app, feel free to
discuss some relevant dos and don’ts.
Testing the platforms for
your business model
Before jumping on to the
conclusions, you must do your homework earnestly. The development of a food ordering
app can be done at two levels- the aggregator model and the food delivery
platform model.
While the aggregator model is
suited for start-ups with a substantial investment and basically serves as a
link between the restaurant and its customers. Apps based on this model only
convey the information about the placement of the order to the restaurant and
then the delivery service of the restaurant is responsible for the timely
delivery of the order to the customers.
Coming to the food delivery
platforms, well they found in large numbers as these require little investment
and cover masses. A food delivery model is based on creating and offering
logistics support so that small ventures and food joints can also ensure home
delivery of their food.
Local testing
A food app requires a decent
amount of investment and even if you have succeeded in raising the required
funds in the initial period, you cannot risk the entire amount by making a
wrong investment decision.
Testing the efficacy of the
app becomes quite important as it allows you to make certain changes and
improvements accordingly. Take the example of the famous Indian food delivery
app Zomato which began its operations in one of the cities of Delhi and
gradually spread to other metro cities like Mumbai, Bengaluru etc.
Success lies in the details
Reading in between the lines
becomes extremely essential when it comes to launching an app on a large scale.
Before launching an app, perform extensive market research to find out what
kind of food delivery app you would want. You can choose to deliver from your
own restaurants like pizza hut and dominoes or can go for a platform interface
like Foodpanda or would want to create a niche of your own.
Thereafter, you can match the
feasibility of app development with the available resources and can choose to
hire an android, windows or ios
Development Company.
So, get ready to travel
through your customer’s hearts through their stomachs!
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