Sandeep Chauhan -Seo Techniques Used in 2019

If you are building your business in the high-tech era of 2019, you need to have maximum visibility. Search Engine Optimisation or SEO is one tool that makes sure your brand gets the best recall value and get into people’s subconscious minds where there is so much data and too many websites on the worldwide web. Google, however loves your content if it’s perfectly SEO oriented.

SEO has been the major focus of any growing business to make sure their voice is heard. While it’s not direct marketing, SEO definitely involves the right use and order of keywords placed to perfection just so that search engines know how to put your brand on top and in-view of the public eye.

Let’s take a look at the seven best SEO techniques used in 2019:

1. Unique & Fresh content
   
   Let’s face it! There are tons of websites and millions & billions of content getting uploaded out there with every passing minute. How did the most valuable brands manage to be at the top of their game in 2019? How do you make yourself stand out when there’s so much competition? Well, the answer to this is simple: Uniqueness. If you are creating content that’s out-of-the-box and different from the clutter that’s everywhere on the internet, you are bound to outperform the competition. The focus this year has been on creating a brand’s self-identity from the generic resources available or, in other words, beautifying the same thing in your own unique way: something which brands like Zomato do so very well. Even if the frequency of this kind of content went out once a week or even a month, it’s proven to perform really well.
   
   
   
2. Building brand authenticity
   
   Click-baiting articles, fake news, misleading and over promising content can give you the occasional views, comments, and even some scope of negative marketing. But when it comes to building trust, you need to publish and create authentic content and make people aware about the emotion your brand is all about. A technique that’s been so popular in 2019 was originality where brands did not shy away from sharing information that was fact-based, beautified and not over-fabricated just to gain the occasional shout-outs. Originality is a rarity in today’s world and whether you believe it or not, people do want to know the truth. Building originality and authenticity in your content helps in establishing a better relationship with customers and among businesses as well. This is one strategy that goes long term and helps in building a loyal customer base.

3. Network makes net worth
   
   The use of tools like Link Intersect on Ahref this year gave access to all those websites that are open to sharing external links to other web portals that could be potential competitors in one’s respective business line. Reaching out to such websites can help build one’s own network if they are open and comfortable with sharing third party links. This takes the traditional way of multiplying sales to another level where ‘Your Network is your Net-Worth’ is the ultimate motto and while partnerships help in cross branding, it definitely builds the authenticity too once the customer gets aware that your brand is tied up with trusted sources.
   
   
   
4. Fast loading websites pages
   
   I mean, come on! Its 2019 already. It’s the era of speed encapsulated in e-commerce where the last thing a user/customer wants is to wait. If internet explorer memes on social media weren’t enough to build the importance of this aspect, you should know for a fact that there’s a major drop-off happening every time a user has to wait long enough for a webpage to load. Get on Google Speed Engine to get a reality check of your webpage speed and try keeping the flow as smooth as possible. People do have 4G’s and 5G’s internet speeds but even after that if the website does not load quickly, the blame is to be put on the framework and website architecture. Brands in 2019 focused on this aspect to make sure that customers had a seamless experience when browsing through their content and thus increased the retention ratio on their website.
   
   
   
5. Rapidly growing voice search tool
   It’s an aspect that has been taken for granted for a while. However, if facts are to be considered here, 2 out of 5 adults use voice assistant search in their day-to-day online activity. This enabled multiple top-notch businesses to embed voice searching on their pages to modernize their approach and helped in making a distinction in their standing in the market. It’s a technique that is all set to grow exponentially in the coming years as more and more businesses are getting attracted to the idea so. Although, it remains to be seen how authenticity & uniqueness can get amalgamated in this already-unique approach for SEO optimization.
   
   
   
6. Write at least 1800 words per article

Long blog posts are, have and will always be the game-changer when it comes to getting up on the Google search results. As they say, ‘content is king’ but so is its description clubbed with the right use of keywords. Tools such as Keyword.io help in extracting the best keywords that have been trending for a while in 2019. This is one traditional approach that has remain unchanged over the years and has proved to bring in more scope of traffic, adverts and opportunities to highlight what needs to be showcased. An article of up to 2,000 words is usually good enough for it to make it to the top Google search results.

7. Keep updating old content
   
   Google is now too tired of ranking up your oldest content right on top of the search results. Therefore, it becomes all the more necessary for you to keep on updating that work of yours which has been doing well for a while now. This helps in improving and updating analytics of a pre-published content by creating it’s recall value and can be done over a frequency ranging from once a month to once a year. This in 2019, has proved to keep the visitors glued to all kinds of information provided on websites.