Monday, December 2, 2019

How To Start an e-commerce Business From Scratch



To begin with, let us address the elephant in the room. If you have made an effort to click on the post and invested a couple of minutes to go through it, chances are that you might be sitting in a 4*4 cubicle on a mundane Monday followed by even more monotonous weekdays. Or maybe, you are just procrastinating in your jammies, looking for an opportunity to break the stereotypes of ‘a stable career’.

Well, you know where all of this is leading, don’t you? So, if ‘Silicon Valley’ is the show you have binged watched within a week and Zack Ma is the person you swear by, 2020 is your year and we do not need a Chinese horoscope to prove it! It is a truth that has been widely acknowledged that the internet is defining the modern-day realities of business and market. However, it gets better as the market is ready to flatter you if you decide to dive in the wave of opportunities offered by the eCommerce industry. Brace yourself as we take you on a mental mapping of the requisites for building a robust eCommerce business, the content is curated by an eCommerce portal mentor.

Sneak peek into the plan


It all starts with an idea and eventually graduates to checking the feasibility of the idea depending on the market conditions. Your enthusiasm for a start-up must not outgrow your rationality as discussing the business model with your colleagues is extremely important. Decisions like the choice of the business model between a multi-vendor store and a single vendor store must not be left for the eleventh hour. These decisions must be taken keeping in mind the availability of funds, experience of staff and contacts in the given market. 

Build your brand from square one


Brand building is a continuous process which starts from the very day you conceive an idea of your eCommerce business. Select a catchy name for your brand and match the quirkiness of your brand name with an appropriate logo. Always remember, the eCommerce industry is not a Shakespeare enthusiast and hence the idea of ‘what’s in a name’ should be scratched off from the list. 


Introducing the protagonist


If your business idea was a movie, hands down the eCommerce platform would be the ultimate protagonist! You can choose to go for ready made templates from platforms like Wix and WordPress which shall save you from planning the meticulous details. However, if perfection is what you aspire for, Magento and Shopify shall help you in visualizing and building your website from scratch.


Advice from the wise


Well, as they say, it’s easier said than done! Despite how easy it sounds, you must never dive into deep waters without testing the surface. This is exactly where an Ecommerce expert help shall sweep into your rescue. From guiding you about the necessary legal requisites to sorting out the logistics, these ‘magi’ are what you need to handle the sensitive situations.

So, without any further ado, let your dreams fly and chase them to create a niche for yourself in the eCommerce industry!



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